Lately, it seems like every beauty company under the sun wants a piece of the “all-natural” trend.

The problem is that not every product labeled “natural” is, in fact, natural.

How do you choose the perfect organic shampoo and conditioner when labeling can be so misleading? And, perhaps more importantly, how do you choose the right formula for you?

You need to learn how to read labels, avoid certain ingredients, and choose your perfect hair care line of products. Sound daunting? Don’t worry. Keep reading for a handy guide!

Picking the Perfect Organic Shampoo and Conditioner Brands for You

Step One: Know Your Ingredients

Unfortunately, even “natural” shampoos and conditioners can contain harmful ingredients.

Of course, many companies count on the fact that most people aren’t reading the ingredients lists for their products too closely.

Guess what? You’re smarter than that. You’re going to go a step above – you’re going to know your ingredients. This way, all you have to do is glance at an ingredients list for organic shampoo or conditioner, and you’ll know immediately whether or not you’ll feel confident applying the product to your hair and scalp.

So, without further ado, here are some ingredients to avoid like the plague. These components will never be found in the best organic shampoo and conditioner formulas:

· Fragrance

Most hair care products that list “fragrance” in their ingredients should set off alarm bells in your head. Why? Because, more often than not, “fragrance” includes phthalates – chemicals that have been shown to disrupt hormones in humans. According to The Guardian, phthalates have been linked to everything from breast cancer to ADHD.

· Preservatives

Preservatives keep products on the shelf and prevent spoilage. These may include parabens (most words ending in –paraben on an ingredients list fall into this category) or benzyl alcohol. The latter in particular is a possible carcinogen and neurotoxin.

· Surfactants

Surfactants are what help water rinse away dirt, grime, and grease, but some are more controversial than others. Sulfates, for instance, may not have any long-term health risks, but they can irritate the skin, leave hair brittle and stripped of moisture, and can fade dyed hair color faster.

The use of sulfates also has environmental implications, according to Reader’s Digest Best Health. Sodium lauryl sulfate (SLS) and sodium laureth sulfate (SLES), common ingredients in shampoo, are made from petrolatum when they are manufactured, which is a non-renewable resource.

Step Two: Read Labels Carefully

Now that you have the above watch-words in your vocabulary, you can read labels carefully. Better yet, you can sift through all the mumbo-jumbo and read them intelligently to make a smart purchase.

The right organic hair products won’t have questionable ingredients. In fact, you’ll probably be able to pronounce all of them easily. Here are some good ingredients you will find in excellent organic shampoo and conditioner brands:

  • Essential oils. Any natural oil for hair may be listed with its Latin name as well as the common name in the ingredients. For instance: “Rosmarinus officinalis (rosemary) oil” or “Lavandula (lavender) oil.” These oils nourish, smooth, and moisturize the hair, not to mention soothe the scalp.
  • Any natural plant extract – these will be listed with the plant name followed by the word “extract.” This means that some beneficial part of the plant has been extracted for use in the product.

Extracts such as calendula flower extract, horsetail extract, or sweet orange extract nourish the hair and help encourage hair growth. Extracts like these are perhaps the most recognizable words in an ingredients list, both easy to read and understand.

Step Three: Choose a Trusted Brand for All Natural, Organic Shampoo and Conditioner

A trusted brand is labeled well, but it also works. Period.

After all, you want to be able to read and trust the ingredients, but all of this amounts to nothing if the formula does zilch for your hair.

Trusted organic shampoo and conditioner brands have products that do what they say they’ll do. If the label says it will moisturize your hair, or smooth frizz, or get your scalp clean, those are promises the company should back up.

For a hair care line that performs as promised, not to mention contains only all natural and organic shampoo, conditioner, and hair care products, choose Ancient Hair Secrets. Our products have trusted ingredients for beautiful, healthy hair.

After all, the best organic shampoo and conditioner formulas are health, eco, and hair-conscious.